Social Media Manager (m/w/d)

Your tasks

• Develop and implement a comprehensive global social media strategy aligned with overall marketing and business objectives
• Drive the continuous evolution and optimization of social media activities across all international markets
• Establish and standardize scalable processes, frameworks, and best practices for social media management
• Collaborate closely with local country teams to ensure consistent execution
• Monitor performance, analyze KPIs, and derive actionable insights to improve campaign effectiveness and ROI
• Lead stakeholder management across internal departments (e.g., procurement, media, content production) and ensure strong cross-functional alignment
• Manage and coordinate external partners, including media agencies and platform representatives (e.g., Meta)
• Identify new trends, tools, and opportunities within the social media landscape
• Provide strategic guidance, training, and support to regional teams to enhance social media capabilities
• Oversee budget planning and allocation for social media initiatives in collaboration with relevant stakeholders

Your profile

• Several years of relevant professional experience in social media and marketing, ideally within the retail/trade sector or on the agency side
• Proven experience in developing and executing social media strategies in an international environment
• Strong understanding of international markets and intercultural communication
• Master’s degree in Marketing, Communications, Business Administration, or a related field
• English minimum B2

Your benefits

• Modern Work Environment: Work on the ALDI Nord campus with an open-space concept, company cafeteria, café, parent-child office, and parking garage including electric charging stations
• Work-Life Balance: Flexible working hours and a hybrid working model with the possibility of partial remote work (up to 40%) as well as 30 vacation days (full-time)
• Mobility: Free electric charging at the ALDI Nord campus, coverage for the Deutschlandticket, or a travel allowance
• Healthcare & Prevention: Company-owned gym as well as gym partnerships.
• Onboarding & Training: Structured onboarding and a variety of opportunities for personal and professional development (e.g., ALDI Academy, eLearning, etc.)
• Impact & Team Power: High degree of creative freedom and unbeatable team power in a high-performance work environment
• Salary & Employee Discounts: Secure job with the pioneer of discounts offering an attractive salary and corporate benefits